Opening Place Vendome

FRED is a prestigious, creative jewelry brand and a symbol of magical luxury, liberated from tedious traditions and featuring unmistakably French flair. Just like its creator, Fred Samuel a passionate man.1936. Fred Samuel was 28 years old when he opened his first jewelry store in Paris, at 6 rue Royale. The son of a jeweler, he ventured into the world of jewelry and became one of the greatest jewelers in place Vendôme, Paris. His guiding principles remained the same throughout his career: boldness and discipline.
Opening night of the Fred Joaillerie boutique at the Place Vendome in Paris. Production: Le Public Système