The Creative Brief
Sephora first explored the Chinese market in April, 2005, when it opened its first brand shop in Shanghai上海. The interior design and decorations of its stores are all made according to the newest global standard. The interior arrangement of its stores is always changing to meet the latest trends.
Lightroom Creates the new communication image key to Sephora’s success in China. The size of its target market is not great, but it receives almost 100% praise and approval from its customers. The shops are highly professionalized and people are comfortable knowing that they are going to receive a quality product if they make a purchase. Also, it provides free beauty advisory services to customers.