Sephora Promotional Videos
Sephora Beauty Academy TV Show
The show is composed of 8 episodes of 52’ directed by Alexis de Gemini. It will be broadcasted by terrestrial TV and Satellite on Dragon TV – part of Shanghai Media Group. The official internet partner is the n°1 Chinese video portal www.Youku.com.
Anne-Véronique Bruel – SEPHORA’s CEO – has renewed its trust in the show by making SEPHORA the show’s title sponsor for the second season in a row.
Casting took place during last May 2012 in 5 different cities : Shenyang, Wuhan, Guangzhou, Beijing and Shanghai. Thousands of contestants came to participate with incredible variety of profiles and styles. Only the 10 best were ultimately selected to enter the Beauty Castle based in Shanghai where they lived, trained and competed.
Beauty Academy, a branded entertainment show by formats company A2G Creations, directed by Alexis de Gemini.
Sephora Beauty Academy Casting
Sephora Beauty Academy Studio
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